Top 25 Companies Global Forest Bathing (Shinrin-Yoku) Services Market in (2025-2033)

The Global Forest Bathing (Shinrin-Yoku) Services Market is valued at USD 8.6 Billion in 2025 and is projected to reach USD 16.9 Billion by 2033, growing at a CAGR of 8.8%. This market encompasses a variety of offerings, including guided forest bathing sessions, structured forest therapy programs, and multi-day retreats that promote wellness through immersive nature experiences. Factors driving growth include increased awareness of mental health benefits, a rising focus on wellness tourism, and an expanding interest in natural health practices.

Consumers seek immersive experiences that allow them to connect with nature, leading to a surge in demand for forest bathing services. The integration of these offerings into wellness resorts and hotels attracts visitors who prioritize health and well-being.

Global Forest Bathing (Shinrin-Yoku) Services Market Size, Data, & Statistics

The market size in 2023 is USD 7.3 Billion, reflecting a steady growth trend within the forest bathing services sector. By 2025, the market is anticipated to grow to USD 8.6 Billion, indicating a robust demand for these services.

Forecasts indicate that by 2033, the market will reach USD 16.9 Billion, showcasing the increasing recognition of forest bathing's benefits. This growth trajectory highlights the rising integration of forest therapy into wellness programs across various sectors.

The compound annual growth rate (CAGR) from 2025 to 2033 is projected at 8.8%, demonstrating the ongoing expansion and appeal of forest bathing services. This positive outlook signifies enhanced consumer interest and investment in nature-based wellness approaches.

Regionally, the market is divided, with North America accounting for 25%, Europe at 25.8%, Asia Pacific leading at 38.2%, South America at 5%, and the Middle East and Africa contributing 6%. This distribution indicates a broad interest in forest bathing experiences across diverse global markets.

Top 10 Trends in the Global Forest Bathing (Shinrin-Yoku) Services Market

Integration of wellness in hospitality

Hotels and resorts increasingly adopt forest bathing as part of their wellness offerings. This trend enhances their appeal to health-conscious travelers seeking natural experiences.

Corporate wellness programs

Companies recognize the value of forest bathing as an employee wellness initiative. These programs promote team bonding and mental health, leading to increased employee satisfaction and productivity.

Growth of structured retreats

Structured forest bathing retreats are gaining traction. These multi-day programs offer immersive experiences that help participants disconnect from daily stress while reconnecting with nature.

Focus on mental health

There is a growing emphasis on mental wellness. Forest bathing serves as a therapeutic approach to combat stress and anxiety, appealing to individuals seeking effective mental health solutions.

Personalized experiences

Operators are shifting towards personalized forest bathing experiences. Tailored programs cater to specific needs and preferences, enhancing the overall guest experience.

Rising popularity of nature therapy

Nature therapy is becoming increasingly popular. This trend aligns with the global push towards natural health practices, making forest bathing an attractive option.

Collaboration with health professionals

Partnerships between forest bathing providers and health professionals enhance the credibility of services. These collaborations promote the therapeutic benefits of forest immersion.

Environmental sustainability focus

Forest bathing services are integrating sustainability into their operations. This approach resonates with eco-conscious consumers who prioritize environmentally responsible practices.

Use of technology for engagement

Technology plays a role in enhancing the forest bathing experience. Apps and services are emerging to facilitate guided sessions and track participant wellness progress.

Increased social media exposure

Social media platforms are helping to popularize forest bathing. User-generated content showcases personal experiences, drawing attention to its benefits and inspiring new participants.

Top 25 Companies in the Global Forest Bathing (Shinrin-Yoku) Services Market

1. Hoshino Resorts Inc.

Headquarters: Nagano, Japan · Founded: 1904. Hoshino Resorts Inc. focuses on providing unique hospitality experiences through its integration of nature into its resort offerings. Known for its commitment to sustainability, the company emphasizes wellness and relaxation by incorporating local natural elements into its design and services.

Hoshino Resorts offers various forest bathing programs designed to help guests unwind and connect with their surroundings. Their approach combines traditional Japanese hospitality with modern wellness practices, ensuring a meaningful experience for visitors.

2. Six Senses Hotels Resorts Spas

Headquarters: Singapore · Founded: 1995. Six Senses Hotels Resorts Spas emphasizes sustainability and wellness in its hospitality offerings. The company is renowned for its commitment to providing guests with immersive experiences that promote relaxation and rejuvenation through nature.

Forest bathing is a key component of Six Senses' wellness programming. Their resorts incorporate guided forest bathing sessions that encourage guests to explore the natural surroundings while promoting mindfulness and stress relief.

3. Aman Group

Headquarters: Singapore · Founded: 1988. Aman Group is recognized for its luxury resorts that blend seamlessly with their natural environments. The company prioritizes guest wellness by offering personalized services and experiences tailored to individual needs.

Aman resorts feature forest bathing and wellness programs that connect guests with the tranquility of nature. Their focus on well-being ensures that visitors leave feeling refreshed and rejuvenated.

4. Miraval Resorts & Spas

Headquarters: Tucson, Arizona, USA · Founded: 1995. Miraval Resorts & Spas is dedicated to wellness and relaxation, offering a range of services that promote health. The company integrates forest therapy into its wellness offerings, enhancing the guest experience through nature immersion.

Guests at Miraval can participate in guided forest bathing sessions, which help foster mindfulness and emotional well-being. This approach reflects the brand's commitment to providing meaningful experiences in tranquil settings.

5. Mohonk Mountain House

Headquarters: New Paltz, New York, USA · Founded: 1869. Mohonk Mountain House combines history with nature to provide unique guest experiences. The resort offers various wellness programs, including forest bathing, which promotes relaxation and connection with the surrounding wilderness.

At Mohonk, guests enjoy guided forest bathing experiences that highlight the benefits of nature. The property’s breathtaking landscapes contribute to a calming atmosphere essential for wellness and rejuvenation.

6. Canyon Ranch

Headquarters: Tucson, Arizona, USA · Founded: 1979. Canyon Ranch is known for its holistic approach to health and wellness. The resort integrates various practices, including forest bathing, to promote physical and mental well-being.

Guests can participate in immersive forest bathing experiences that encourage relaxation and mindfulness. Canyon Ranch's focus on nature therapy aligns with its overall commitment to enhancing guest wellness.

7. The Lodge at Woodloch

Headquarters: Hawley, Pennsylvania, USA · Founded: 2006. The Lodge at Woodloch is a destination spa that emphasizes wellness and relaxation. The resort offers a variety of programs, including forest bathing, to help guests reconnect with nature.

Guided forest bathing sessions at The Lodge provide guests with opportunities to unwind and experience the therapeutic benefits of nature. The focus on health creates a peaceful environment for relaxation and rejuvenation.

8. Blackberry Mountain

Headquarters: Walland, Tennessee, USA · Founded: 2018. Blackberry Mountain is a luxury resort that combines stunning natural landscapes with wellness offerings. The resort emphasizes the importance of nature in promoting health and well-being.

Blackberry Mountain includes forest bathing as part of its wellness programs, allowing guests to immerse themselves in the serene environment. This approach enhances the overall guest experience and fosters a deep connection with nature.

9. Auberge Resorts Collection

Headquarters: Mill Valley, California, USA · Founded: 1998. Auberge Resorts Collection focuses on creating luxurious, nature-infused experiences for its guests. The brand prioritizes wellness through various programs, including forest bathing, which promote mental and physical relaxation.

Auberge’s properties offer guided forest bathing sessions designed to enhance guests' connection to nature. The company’s commitment to well-being ensures memorable experiences for visitors.

10. Montage International

Headquarters: Beverly Hills, California, USA · Founded: 2003. Montage International is known for its luxury resorts that focus on personalized service and wellness. The company integrates forest bathing into its offerings, promoting relaxation and a deeper connection with nature.

Guests at Montage properties can participate in forest bathing sessions that enhance their overall well-being. This focus on nature therapy aligns with the brand’s commitment to providing meaningful and rejuvenating experiences.

11. Mandarin Oriental Hotel Group

Headquarters: Hong Kong, China · Founded: 1963. Mandarin Oriental Hotel Group is renowned for its luxury accommodations and emphasis on wellness. The brand incorporates forest bathing into its spa and wellness offerings, encouraging guests to immerse themselves in natural settings.

Mandarin Oriental properties provide guided forest bathing experiences designed to promote relaxation and mindfulness. The integration of nature into wellness programs reflects the company’s dedication to enhancing guest experiences.

12. FORESTIS

Headquarters: South Tyrol, Italy · Founded: 2019. FORESTIS is a unique retreat that combines luxury accommodations with nature immersion. The resort emphasizes wellness through its forest bathing offerings, designed to enhance guests' mental and physical health.

FORESTIS provides tailored forest bathing sessions that connect guests with the serene environment surrounding the property. This focus on nature therapy aligns with the brand’s commitment to promoting overall well-being.

13. Lefay Resorts

Headquarters: Gargnano, Italy · Founded: 2006. Lefay Resorts prioritizes sustainable luxury and wellness in its offerings. The resort integrates forest bathing into its wellness programs, allowing guests to experience the therapeutic benefits of nature.

Guests at Lefay can enjoy guided forest bathing sessions that promote relaxation and mindfulness. This emphasis on health is central to the brand’s philosophy.

14. Fairmont Hotels & Resorts

Headquarters: Toronto, Canada · Founded: 1907. Fairmont Hotels & Resorts focuses on providing luxurious accommodations and wellness experiences. The brand integrates forest bathing into its wellness offerings, enhancing guests' connection to nature.

At Fairmont properties, guests can participate in guided forest bathing sessions that promote relaxation and stress relief. This commitment to wellness reflects the brand's dedication to enhancing the guest experience.

15. Ananda in the Himalayas

Headquarters: Uttarakhand, India · Founded: 2000. Ananda in the Himalayas is a luxury wellness retreat that combines traditional Indian wellness practices with modern approaches. The resort offers forest bathing experiences that promote mental and physical health.

Guests at Ananda can engage in guided forest bathing sessions that emphasize mindfulness and relaxation. This approach to wellness aligns with the brand's commitment to providing meaningful experiences.

16. sankara hotel & spa Yakushima

Headquarters: Yakushima, Japan · Founded: 2015. Sankara Hotel & Spa Yakushima is known for its commitment to wellness and sustainability. The hotel integrates forest bathing into its offerings, allowing guests to connect with nature.

Guided forest bathing sessions at Sankara promote relaxation and a deeper connection to the beautiful environment of Yakushima. This approach reflects the hotel’s dedication to health and well-being.

17. Kaleido Forest Co., Ltd.

Kaleido Forest Co., Ltd. specializes in forest bathing and therapy services. The company focuses on providing immersive experiences that enable participants to reconnect with nature.

Kaleido Forest offers guided sessions designed to enhance mental well-being and promote relaxation. Their commitment to nature therapy supports the growing interest in health practices.

18. Forest Therapy India

Forest Therapy India focuses on promoting forest bathing practices across the country. The organization emphasizes the mental and physical health benefits of spending time in nature.

Through guided sessions and workshops, Forest Therapy India fosters connections between participants and their natural surroundings. Their approach reflects a commitment to enhancing well-being through nature immersion.

19. Forest Minds

Forest Minds is dedicated to promoting mental well-being through nature. The organization offers forest bathing experiences that emphasize mindfulness and emotional health.

Guided sessions provided by Forest Minds encourage participants to engage with their environment, promoting relaxation and clarity. This focus on mental health aligns with the increasing demand for nature-based wellness solutions.

20. The Forest Bathing Institute

The Forest Bathing Institute is dedicated to advancing the practice of forest bathing. The organization provides resources, training, and programs that promote the therapeutic benefits of nature immersion.

Through workshops and guided experiences, The Forest Bathing Institute enhances public awareness of forest bathing's positive impacts on mental and physical health. Their commitment to education supports the growth of this movement.

21. Forest Healing

Forest Healing focuses on the therapeutic aspects of nature connection. The organization offers forest bathing sessions designed to promote relaxation and personal growth.

Clients engage in guided experiences that foster mindfulness and emotional well-being. Forest Healing's approach aligns with the growing interest in health practices and nature therapy.

22. Asheville Wellness Tours

Asheville Wellness Tours provides nature-based experiences that emphasize wellness. The organization offers guided forest bathing sessions designed to connect participants with their surroundings.

Through immersive experiences, Asheville Wellness Tours promotes relaxation and mindfulness. Their focus on nature aligns with the increasing demand for health solutions.

23. Forest Retreats Ltd.

Forest Retreats Ltd. specializes in wellness retreats that incorporate forest bathing. The organization emphasizes the importance of nature in promoting health and well-being.

Guests can participate in guided sessions that enhance their connection to the natural environment. This commitment to wellness reflects the growing interest in nature therapy.

24. Nature & Therapy

Nature & Therapy focuses on integrating nature into wellness practices. The organization offers guided forest bathing experiences that promote mental and physical health.

Through immersive sessions, Nature & Therapy encourages participants to engage with their surroundings, fostering relaxation and mindfulness. Their approach aligns with the increasing demand for health solutions.

25. Forest Therapy Hub

Forest Therapy Hub specializes in forest bathing and nature therapy services. The organization emphasizes the mental health benefits of connecting with nature.

Through guided sessions and workshops, Forest Therapy Hub fosters deeper connections between participants and their environments, promoting relaxation and personal growth.

Conclusion

The Global Forest Bathing (Shinrin-Yoku) Services Market is on a solid growth trajectory, reflecting increasing consumer interest in wellness and nature-based therapies. The diverse range of companies featured highlights the various approaches taken to integrate forest bathing into wellness offerings.

As the market expands, companies providing Forest Bathing (Shinrin-Yoku) Services can capitalize on this trend by enhancing their wellness programs, fostering deeper connections with nature, and promoting mental well-being. This presents opportunities for innovation and collaboration within the industry.